Congresswoman Yvette Clarke:
GeoFencing Campaign
In 2020, Congresswoman Yvette Clarke reached out to us for marketing help with her campaign. Despite only having 8 days to turn the campaign around, our mission was clear: get constituents to connect with Congresswoman Clarke's story and ultimately get them to commit to voting for her. We needed a full marketing solution that merged messaging, storytelling, design and tech with the promise of increased reach and voter turn-out. The COVID-19 pandemic was new and NYC was reeling from its effects and the member's campaign needed a fresh approach to connecting with her constituents.
Our Solution
Enter Way Creative House and our expertise in XR (extended reality) marketing solutions. Working closely with the campaign's team, we created a geo-fencing campaign to target customers in Congresswoman Clarke's neighborhood bodegas. By utilizing geo-fencing technology, we sent targeted messages to constituents who were within 10 feet of the stores. This approach enabled us to reach a specific audience with a high potential for interest in Congresswoman Clarke's campaign.
17% engagement rate
12% committing to vote
Results
Our geo-fencing campaign proved to be a game-changer for Congresswoman Clarke's campaign. We achieved an outstanding 17% engagement rate with 12% of customers committing to vote for her. With our help, Congresswoman Clarke won the campaign and secured her position.
Takeaways
The success of the campaign is attributed to a strategic partnership between Way Creative House and Congresswoman Clarke's team. Our XR solution provided a fresh and engaging way to connect with the constituents, and geo-fencing technology allowed us to target a highly specific audience. By working together, we were able to create a campaign that exceeded expectations and brought Congresswoman Clarke to victory, in record time.
A note from Way Creative House about geofencing:
Geofencing can be used by political candidates to target specific geographic locations with their campaign messages or advertisements. By creating virtual boundaries around certain areas, such as polling locations, campaign rallies, or even neighborhoods with a particular political leaning, candidates can deliver personalized and targeted messages to potential voters. While geofencing can be a useful tool for political and marketing campaigns on a whole, it is important to note that those targeted must first have the permissions in their mobile devices set to allow for such communications. Should any agency/company embark upon utilizing geo-location/rfid based technologies, privacy matters should be of utmost concern and adhered to in an ethical manner.