DKC: Bigger Than Me
DKC, a leading public relations firm, approached Way Creative House to create a promo video for their DKCulture division that would showcase their expertise in strategic communications, media relations, and branding partnerships, and help them attract new clients. The success of this project depended on our ability to effectively communicate DKCulture's unique abilities, notable client success and overall reach.
Objectives
The objective of the video promo was to highlight DKCulture, a division of DKC that connects brands, talent, and multicultural audiences. The video needed to demonstrate DKC's deep roots in today's lifestyle, music, art, sports, entertainment, and fashion worlds, and showcase their ability to produce work that links purposeful content and ideation for the execution of large multi-channel communication campaigns. The goal was to convert viewers into clients.
Approach
Way Creative House took a collaborative approach to the project, working closely with DKC to develop a polished and professional video that would resonate with their target audience. The team focused on highlighting DKC's press statistics, clients they've worked with, and branding partnerships to demonstrate their expertise and capabilities. The video also emphasized DKCulture's unique positioning through their ability to connect with multicultural audiences. In partnership with clients such as Indeed, Airbnb, Snoop Dog and Dr. Dre.
Results
The promo video was a success, effectively showcasing DKC's capabilities and expertise to potential clients. DKC received positive feedback from viewers, and the video helped them attract new business. The polished and professional tone of the video was well-aligned with Black culture, and resonated with DKC's target audience of Gen Z and Millennials. The video served as a brief but powerful depiction of what DKC can do, and helped them convert viewers into clients..
Conclusion
Our work with DKC was a great example of how collaboration and a targeted approach can result in a successful marketing campaign. Way Creative House was able to create a video that effectively showcased DKC's expertise, while also appealing to their target audience. DKC was pleased with the results, and the project helped them achieve their objective of attracting new clients.